Who we is

About

In Hawaii, we get one word dat is used very loosely witout knowing its root and history; dat word is “haole”. Some may be familiar or some may have even been labeled wit da term. Today da word haole is commonly used wit a derogatory intention. “Haoles” are stereotyped, segregated, and most times treated wit poor hospitality simply because of their appearance (not all da time). But what most locals don’t know is dat when you leave da islands and cross dat Pacific ocean, da tables huli maka flip real quick! Those dat move to da mainland are now treated how da “haoles” are treated back in Hawaii. We is stared at, stereotyped, and now da minority group. Our mission is to remind ourlselves and those around us to spread Aloha spirit no matteah wea we reside. Our apparel won’t just be a way to represent our culture, but an opportunity to educate everyboddeh. Da word haole means something different depending on da individual, but da bottom line is to treat others how you like be treated, and dat way is ALOHA!

Mission

Encourage all to embody and spread da Aloha spirit no mattah wea they stay.